An increasing number of resorts like St. Moritz or Obergurgl in the well-known Austrian and Swiss tourist areas, and quite particularly hotels, are discovering the magic of light and of creatively designed Christmas atmosphere as a lucrative investment that pays for itself in every respect.
For years, hotels have been delighted with the explicit positive feedback received from their guests on their enchanting Christmas decorations and light displays.
With today’s aspirations to create well-being, light has become an important feel-good factor – and if specific signatures or historic themes are transformed into light motifs, they generate powerful memories and emotions resulting in long-term customer retention.
MK Illumination Canada celebrated Canada’s 150th birthday with Bloor-Yorkville BIA at the 12th annual Icefest in Toronto last weekend! Toronto’s premier cultural district has been transformed into a showcase of incredible ice sculptures and live ice carving demonstrations, for the entire family to enjoy.
This year’s theme was celebrating the Canada’s 150th Anniversary, transforming the neighbourhood into a magical showcase of 20,000 lbs. of crystal clear ice sculpted into majestic sculptures inspired by the celebration of Canada’s Confederation. A very impressive crowd have been dazzled by these ice creations, which were including the Parliament Buildings with Centennial Flame, Canadian Mounties an 1867 – 2017 sculpture and the iconic MK Illumination moose! A lot of people stop by our moose located centrally in the Village of Yorkville Park to take great pictures! Illumination of the entire park has been done by MK Illumination Canada. More photos of the event can be seen on Instagram #Icefest17 #blooryorkville’
5th November 2016 was the grand switch-on for the ‘Kissing Tree’ at Trinity Leeds, UK.
Measuring a colossal 60 feet (approximately 19 metres) tall, this was the biggest Christmas Kissing Tree in Europe.
The immense structure, which took some 10 weeks to manufacture and 4 days to install, illuminates over 25,000 light points when two people kiss beneath it, sending a wave of love up the tree and across the great glass ceiling of the shopping mall.
The technology behind the scheme is simple but very clever! When two people kiss their lips complete a circuit which activates the entire display.
Over the Christmas 2016 festive season over 200,000 people kissed beneath the tree; couples, family and friends. The project was a huge success and the UK team are very proud to have achieved something so magnificent for Trinity Leeds, a shopping centre in Land Securities’ portfolio
Abraxus by MK Illumination, also present at the Christmasworld Trade Fair in Frankfurt, attracted attention in a successful demonstration of the potential of creating stunning 3-D effects with an iBall installation that took the shape of a 4-meter cube.The cube, which was comprised of 512 individually DMX-controlled polycarbonate spheres in a mix of 120mm to 200mm in diameter, was divided into 64 ‘drops’. Each of these ‘drops’ came with eight LED units that were controlled by Madrix sound-to-light software.
The display drew constant and enthusiastic interest from visitors at the fair who clearly enjoyed seeing how myriad dynamic lighting effects could be successfully employed in contemporary Christmas designs. A process of easy synchronization with music allowed visitors to interact with the display in many different ways.
When it comes to new interpretations of our MK Illumination classics, our motto is to always come up with innovations that are both positive and surprising. Our Christmas reindeer, for example, is one of those very popular motifs that we always present in inspiring new designs. The imagination of those in charge of our creative process knows no bounds, and that is why we were already able to present the very impressive and entirely new Christmas reindeer at Christmasworld 2017.
The Crystalline Deer is a fascinating object because of the dynamic it creates through its reflective golden mirror casing, which creates a fabulous crystalline surface. This powerful, mystical Christmas animal is transformed into a beguiling attraction in any decoration or staged creative lighting display through the use of extremely modern faceting on the body, and the energy of its implied movement. The Crystalline Deer is available in a range of different versions. Each example, however, is created as a single independent unit, and with the utmost care in our own MK Illumination manufacturing plants. Above all, each animal we produce always radiates the joy we feel in its creation.