Thrilled to sponsor the Purple Apples

The Brewery, London was host to the inaugural Purples Apples on 7th May 2015.  This years’ event was full of glitz and glamour with over 520 guests enjoying the highlight of the BCSC Marketing calendar.

Presenter Edith Bowman opened the evening in full swing and the live twitter wall created an engaging dynamic throughout.  MK Illumination UK provided the décor for the evening creating a stunning backdrop for the awards.  With oversized purple infused light baubles and cone tree’s the atmosphere for success was set.  In addition the team provided an interactive Big Ben installation for guests to enjoy a touch of London spirit for team photos.

MK Illumination CEO, Klaus Mark says ‘We are thrilled to sponsor the Purple Apples and celebrate the success of Marketing colleagues within the industry.  For us the event is the pinnacle of what we do as a business in the UK market.’’

A real highlight for the MK team was to see  several clients win the coveted awards especially INTU Metrocentre win the Golden Apple award.  Congratulations to all the winners – make sure you visit our micro site to review the photos from the evening on
www.mk-illumination.com/en/purple_apple_2015

i-String Lite – The logical evolution of the String Lite light chains

Lighting constantly evolves and at MK Illumination we are always striving to deliver new innovative ways to make our lights deliver inspiration and atmosphere for our customers.  When further development of String Lites was undertaken, this was done with intelligence – not only is it possible to control each LED individually, but they are now also available in RGB colours. Developed by MK Illumination in cooperation with Lancaster University.


i-String Lite opens up a new dimension of 2D and even 3D animations – now also available in RGB colours. This results in motifs and animations with an even stronger emotional message. Thanks to the powerful control and calibration software, LEDs can be controlled individually and content can be modified in real time. Also, it is possible to adapt effects and advertising messages to specific target groups instantly adding them to the animations interactively.

1001 possibilities in the RGB colour mode
The centrepiece of the inter-connectable low-voltage (36V) i-String Lite light chains are the intelligent LED points of light in warm white, brilliant white and for multi-colour effects, the new RGB colour mode (red, green, blue). All LEDs can be controlled in real time and are perfectly suited for targeted interactive advertising messages projected onto the facades of buildings. Individual light chains can be linked to form a network creating particularly vivid and visually effective animations and effects, interactive patterns as well as tickers. Note also that, as the LEDs can be controlled individually, it is possible to produce a variety of 2D and complex 3D colour animations, such as those popular in tree decorations and motifs. One good example is the oversized hummingbird which was first showcased at Christmasworld in Frankfurt. Inspired by the colours of the feathers naturally shimmering in green metallic, the MK Illumination designers developed a gigantic hummingbird in their own production facility. Employing the new i-String Lite, they created an effect showing it ‚sipping‘ nectar out of flowers in gently alternating RGB colours.

A joy of flowers and light

An annual exhibition of Amaryllis flowers has been a key attraction at the Château de Beloeil for more than 25 years as a tribute to nature’s annual rebirth. Participating florists adorn the château with more than 5000 amaryllis flowers sponsored by Dutch cut flower company Berbee.  This year, the Upcoming Florist initiative and MK Illumination Belgium came together to create an unforgettable floral experience in the castle’s inner courtyard.

The main feature of the garden was a dancing horse decorated with red Gloriosa blossoms. The horse is a special illuminated lighting motif from MK Illumination’s own manufacturing plant with the points of light illuminated resplendently with red Amaryllis. The inner courtyard of the château also featured a six-metre tall tree filled with wonderful white Amaryllis blooms.

“Our château was literally enchanted by the wonderful and stylish lighting design by MK Illumination Belgium, which young creative florists decorated with thousands of blossoms,” said owners Prince and Princess de Ligne.

Pascal Berbée was delighted with the synergy created by the flower blossoms and light. “I have never seen my flowers presented in such a beautiful way. I hope we can also work together next year in Keukenhof (NL).”

Nature and technology – a harmonious symbiosis

The impressive symbiosis created by Upcoming Flowers and MK Illumination yielded unique designs and delivered an unprecedented touch to the château.  With these stunningly beautiful creations, MK Illumination Belgium once again showed the world that festive lighting concepts can offer so much more than just bright Christmas decorations.

Upcoming Florist
Through their Upcoming Florist initiative, Micheline Vansintjan and An Theunynck share their know-how with start-up florists.  These florists can use the platform for networking and exchange, and also to realize larger-scale collective projects.

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The Château de Beloeil and the Princes de Ligne
The “Belgian Versailles”, the vast domain of the Princes de Ligne – a renowned Belgian noble family – was originally built as a medieval fortress but over the centuries it has been transformed into a country residence. The lavish gardens in the immediate vicinity of the château were established in 1664. They were planned and implemented by a student of Le Nôtre, the renowned French landscape architect.  In the 17th and 18th centuries, the structure was developed into a multi-story, French-style château, and expanded by the construction of two wings.  A fire damaged large parts of the château during the 1900 New Year’s celebrations and it was rebuilt in 1906 under the direction of the French architect Paul-Ernest Sanson.