Boeuf Rouge calls itself a pretty unique steakhouse. Just a few kilometres outside of Montreal, it practices the principle of bring-your-own-wine while offering a very cosy atmosphere. To visually support the unique branding of Rouge Boeuf, we staged a Christmas dream in red with our LED string lites within the restaurant windows – budgeted accordingly, this simple and effective lighting concept not only supported the cosy atmosphere inside the restaurant, but also communicated a welcome invitation to the outside from afar. Bon appetit!
Schloss Wackerbarth, Europe’s first “adventure winery,” offered visitors a very special experience in November, when it dedicated its Christmas to the world of fairy tales and their special magic with a beautiful Festival of Light. In addition to artistic installations, the winery offered a whole range of sensory experiences. MK Illumination transformed the trees in the historic Belvedere Pavilion into a larger than life magical park and installed around 4,400 light chains (with a total of 44, 000 points of light) into the fir trees and topiary.
In this way the entire baroque castle and garden was transformed into a magical sea of light to provide a beguiling atmosphere for the visitors.
For years, MK Illumination has drenched Copenhagen’s Fisketorvet Shopping Centre in festive light. For the past holiday season, the light installations were not only redesigned, but also enhanced with a sympathetic interactive element. A photo point for visitors’ selfies was installed in front of a handcrafted gold-starred Christmas tree. Using the special hashtag, these images were projected automatically on a corresponding screen, thereby becoming part of a competition awarding the most beautiful and most amusing photo creations of the week with cinema tickets.
The photos could also be printed out directly on site using an Instagram printer and taken home as a souvenir. Running parallel to this, the Fisketorvet shopping paradise offered an interactive charity initiative for “Save the Child”. Each customer donation caused a flash of blue lights on the tree and the gift was topped up by the shopping centre with €5 – turning charitable giving into an interactive party game!