MK Illumination is once more a leader in the industry thanks to another innovation from the company with headquarters in the Austrian Tyrol. It recently developed the first certified professional light chain system in the market with an IP-Rating of IP67. The latest product is now available on the world market.
On the one hand the IP67 means that the String Lite® is dust-tight, and on the other, that they are also waterproof up to one meter in depth for a minimum of 30 minutes. This has been made possible by a double gasket system. This means that the current standard gasket is supported by an additional laminar sealing ring. The new IP67-QuickFix® Connector series is color coded, which is also compatible with the previous connector system by means of adaptors. The String Lite® system is copyrighted.
The impressive “Hometown Project Museumstraße” in Innsbruck’s city center demonstrates how Experience Marketing can also function in ‘analog’ mode. The heart shape of the display was transformed into the central motif of the fantastic lighting installation in the shopping street, thus conveying the sincere, and ‘heartfelt’ warmth of all the employees in the retail shops. And it is all about these warm-hearted people who affix hearts to the shop windows along the whole street, and who inside as well as outside share their hearts with the customers.
Year after year, a special initiative gives the popular ‘Rävala Park’ in Tallinn, the capital of Estonia, the most atmospheric Christmas sparkle. The city’s businesses are invited to decorate a tree in the Park at their own expense, or rather to implement MK Illuminations’ creative ideas for attractive Christmas lights throughout. After a festively decorated opening ceremony led by the mayor, ‘Rävala’ was once again Advent’s ever-popular excursion destination. Steadily, new companies, along with their decorated trees are being added, and in this way, Tallinn’s pleasure park grows as an ever brighter shining symbol of a beautiful community initiative.
For years, MK Illumination has drenched Copenhagen’s Fisketorvet Shopping Centre in festive light. For the past holiday season, the light installations were not only redesigned, but also enhanced with a sympathetic interactive element. A photo point for visitors’ selfies was installed in front of a handcrafted gold-starred Christmas tree. Using the special hashtag, these images were projected automatically on a corresponding screen, thereby becoming part of a competition awarding the most beautiful and most amusing photo creations of the week with cinema tickets.
The photos could also be printed out directly on site using an Instagram printer and taken home as a souvenir. Running parallel to this, the Fisketorvet shopping paradise offered an interactive charity initiative for “Save the Child”. Each customer donation caused a flash of blue lights on the tree and the gift was topped up by the shopping centre with €5 – turning charitable giving into an interactive party game!
When spring awakens across the country, when the days become longer and the fields and meadows are transformed into a blooming display of nature, this is an occasion to revel in the joys of life. It is also time to celebrate with loved ones, and to turn thoughts to festive decorations. MK Illumination wishes you a Happy Easter.