Category Archives: Target Groups

Lighting up Akmerkez Shopping Mall in Turkey

tr_Istanbul_Akmerkes_shop_01

We at MK Illumination were pleased to have the opportunity to provide illuminating seasonal decorations to Istanbul’s Akmerkez Shopping Mall, one of the oldest and most prestigious shopping centers in Turkey.

The concept was designed to create a brilliant atmosphere in gold and silver toned products, in harmony with the mall’s overall architecture and ambience. The display focused on creating a warm family atmosphere in which to celebrate the season. Central to the design was the 12.5-meter Christmas tree with 10,300 Christmas balls, and 7,618 pieces of mirrored plexiglass in various motifs. In addition, the mall was decorated with 16,000-meters of crystal-embellished products, and 20,212-meters of string lights. This provided a dazzling almost 2.5 million light points, which in turn created an inviting and welcoming atmosphere for the center’s thousands of shoppers.

House for SOS Children’s Village in Nepal

DSC08058

MK Illumination is proud to be the sponsor of House Wilder Kaiser in the SOS Children’s Village in West Nepal’s Lumbini. The name of the house also reflects our own roots in the Austrian Tyrol.

House Wilder Kaiser is one of 12 houses in the village that opened its doors to orphaned children and those in difficult family circumstances in October 2010. Each house provides a home for 12 children and a resident ‘mother’ who helps provide a real family environment for her charges.

Our company has donated the entire costs of maintaining and running the house for the next five years, thus securing the future of the 12-child family for that period. At this stage we plan on continuing this support after this current period of commitment.

DSC08045

The SOS Children’s Village in Lumbini is located near the rapidly developing industrial city of Butawal. Additional support for the village and the children’s welfare comes from an associated program of mushroom farming that provides both vocational training and generates additional income for the project.

DSC07967

SOS Children’s Village is a worldwide charity, which, like our company, has its origins in the Austrian Tyrol. Hermann Gmeiner, a medical student, founded the first SOS Children’s Village in the immediate post WW2 period to provide homes for orphaned children and to support the children of families in difficult circumstances.

Easter Bunnies an Immediate Hit at „MyZeil”

2

Frankfurt’s MyZeil may have been inspired by the new look MK Illumination’s Stag motif presented at Christmasworld 2017, but it is our ‘all dressed up for Easter’ Bunnies that are proving a social media magnet at this, one of Germany’s prime shopping centers.

The appearance of seven Easter Bunnies ranging in height from two to 3.5 meters and strategically placed throughout this ultra-modern shopping center has been an immediate overnight hit. The motifs are naturally also the number one ‘photo op’ location for MyZeil shoppers and visitors.

The bunnies, one of the most loved Easter symbols come in avant-garde design and feature crystals and triangular-faceted, reflective aluminum and Plexiglas. As such, they are a direct reference to the center’s spectacular architecture, the work of renowned Italian architect and designer Massimiliano Fuksas.

8

Marcus Schwartz, MyZeil Center Manager, is more than impressed: “The classic Easter Bunnies in this ultra-modern presentation are not only a loving visual representation of the Easter tradition of gift-giving and surprises, they also create an exclusive connection to the avant-garde architecture of the building, and to our imposing glass roof.”

 

The MyZeil Easter motifs are also an example of how we at MK Illumination make every effort to find the appropriate local and cultural reference in our presentations in all the countries in which we operate.

The Alps are glowing

at_Obergurgl_city_DA4A7382

An increasing number of resorts like St. Moritz or Obergurgl in the well-known Austrian and Swiss tourist areas, and quite particularly hotels, are discovering the magic of light and of creatively designed Christmas atmosphere as a lucrative investment that pays for itself in every respect.

For years, hotels have been delighted with the explicit positive feedback received from their guests on their enchanting Christmas decorations and light displays.

ch_Sankt Moritz_0069_city

With today’s aspirations to create well-being, light has become an important feel-good factor – and if specific signatures or historic themes are transformed into light motifs, they generate powerful memories and emotions resulting in long-term customer retention.

150th birthday with Bloor-Yorkville BIA at the 12th annual Icefest in Toronto

ca_toronto_yorkvillepark_city_20161209_132

MK Illumination Canada celebrated Canada’s 150th birthday with Bloor-Yorkville BIA at the 12th annual Icefest in Toronto last weekend! Toronto’s premier cultural district has been transformed into a showcase of incredible ice sculptures and live ice carving demonstrations, for the entire family to enjoy.

17103469_1425012497520965_505840271841223101_n

This year’s theme was celebrating the Canada’s 150th Anniversary, transforming the neighbourhood into a magical showcase of 20,000 lbs. of crystal clear ice sculpted into majestic sculptures inspired by the celebration of Canada’s Confederation. A very impressive crowd have been dazzled by these ice creations, which were including the Parliament Buildings with Centennial Flame, Canadian Mounties an 1867 – 2017 sculpture and the iconic MK Illumination moose! A lot of people stop by our moose located centrally in the Village of Yorkville Park to take great pictures! Illumination of the entire park has been done by MK Illumination Canada. More photos of the event can be seen on Instagram #Icefest17 #blooryorkville’