The Alps are glowing

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An increasing number of resorts like St. Moritz or Obergurgl in the well-known Austrian and Swiss tourist areas, and quite particularly hotels, are discovering the magic of light and of creatively designed Christmas atmosphere as a lucrative investment that pays for itself in every respect.

For years, hotels have been delighted with the explicit positive feedback received from their guests on their enchanting Christmas decorations and light displays.

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With today’s aspirations to create well-being, light has become an important feel-good factor – and if specific signatures or historic themes are transformed into light motifs, they generate powerful memories and emotions resulting in long-term customer retention.