Frankfurt’s MyZeil may have been inspired by the new look MK Illumination’s Stag motif presented at Christmasworld 2017, but it is our ‘all dressed up for Easter’ Bunnies that are proving a social media magnet at this, one of Germany’s prime shopping centers.
The appearance of seven Easter Bunnies ranging in height from two to 3.5 meters and strategically placed throughout this ultra-modern shopping center has been an immediate overnight hit. The motifs are naturally also the number one ‘photo op’ location for MyZeil shoppers and visitors.
The bunnies, one of the most loved Easter symbols come in avant-garde design and feature crystals and triangular-faceted, reflective aluminum and Plexiglas. As such, they are a direct reference to the center’s spectacular architecture, the work of renowned Italian architect and designer Massimiliano Fuksas.
Marcus Schwartz, MyZeil Center Manager, is more than impressed: “The classic Easter Bunnies in this ultra-modern presentation are not only a loving visual representation of the Easter tradition of gift-giving and surprises, they also create an exclusive connection to the avant-garde architecture of the building, and to our imposing glass roof.”
The MyZeil Easter motifs are also an example of how we at MK Illumination make every effort to find the appropriate local and cultural reference in our presentations in all the countries in which we operate.