Boeuf Rouge calls itself a pretty unique steakhouse. Just a few kilometres outside of Montreal, it practices the principle of bring-your-own-wine while offering a very cosy atmosphere. To visually support the unique branding of Rouge Boeuf, we staged a Christmas dream in red with our LED string lites within the restaurant windows – budgeted accordingly, this simple and effective lighting concept not only supported the cosy atmosphere inside the restaurant, but also communicated a welcome invitation to the outside from afar. Bon appetit!
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