MK Illumination is proud to once again be assigned the task of bringing Christmas to Stockholm. Following a tender process for Stockholmsjul we are pleased to present a traditional Swedish Christmas within the display.
The Christmas lighting display is bigger than ever, including decoration in 400 different locations, at 35 of the city’s most prominent addresses and featuring 710,708 points of light. The leading stars in the Stockholm city project are the Swedish elks and gnomes (tomtenisse) that will be found all around Stockholm center.
“The concept is spectacular and traditional. MK Illumination has been tastefully true to our core values and created a concept that visitors will love. The proposal also has a clear environmental profile,” says Per Eriksson, CEO City i Samverkan. MK Illumination will supply the Stockholmsjul illuminations from 2014 to 2016.
Niclas Johansson, CEO of MK Illumination in Sweden: “We are very proud to be part of our capital’s Christmas spirit. And we are eager to see Stockholm ‘residents and tourists’ reaction to our new ideas.”
The festive display has had a direct impact on tourism in the Swedish capital. In a survey in December 2013, 8 out of 10 visitors thought the Christmas lighting concept was attractive or very attractive. Since 2011 sales in Stockholm have increased by 14 % in December, according to City i Samverkan. Hotel bookings during Christmas rose by 10 % in 2013 compared to 2010.