Tag Archives: augmented reality

Interactive Christmas Amusement in Copenhagen’s Fisketorvet Shopping Centre

For years, MK Illumination has drenched Copenhagen’s Fisketorvet Shopping Centre in festive light. For the past holiday season, the light installations were not only redesigned, but also enhanced with a sympathetic interactive element. A photo point for visitors’ selfies was installed in front of a handcrafted gold-starred Christmas tree. Using the special hashtag, these images were projected automatically on a corresponding screen, thereby becoming part of a competition awarding the most beautiful and most amusing photo creations of the week with cinema tickets.

The photos could also be printed out directly on site using an Instagram printer and taken home as a souvenir. Running parallel to this, the Fisketorvet shopping paradise offered an interactive charity initiative for “Save the Child”. Each customer donation caused a flash of blue lights on the tree and the gift was topped up by the shopping centre with €5 – turning charitable giving into an interactive party game!

3D-Stars for Mahon Point

For the Christmas season, bright stars – oversized and in 3D – granted all their radiant power to Mahon Point, the biggest luxury shopping mall in Cork, Ireland.  Long famous, Mahon Point caters to an average 110,000 visitors per week throughout the year.

The 340,000 square meters of high quality shopping space was used to stage a true Christmas experience. The oldest symbol of peace, light and prominence – the star – shone here with gold foil light in various, customized 3D fibreglass varieties, and provided a unique atmosphere in Mahon Point.

In cooperation with ‘Creation Group’, a detailed Santa Claus residence was installed in classic New England style, which ably offered animated characters as well as all kinds of music and dance events for a generously sized audience. ‘Family Fun for Free’ – was the happy Christmas message.

Christmas in Pioneer Style – the Hotel Bell Rock in Europa-Park

Whoever was able to find their way from the 35 m high lighthouse in Rust, Baden Württemberg’s Europa-Park to the Hotel Bell Rock landed straight into a charming Christmas setting in New England Style, and was able to savour the real flavour of the pioneers.

The collection of colonial-style buildings was decked out in real American glitter – with red-and-white candy canes, opulent wreathes, and “Merry Christmas” lettering above the string lights on the pillars.

Over recent years MK Illumination has been responsible for creating Christmas spirit in various areas of Europa-Park, and this new pioneering decoration scheme continues our relationship with the popular attraction.

MK Illumination wishes you a Happy Easter

When spring awakens across the country, when the days become longer and the fields and meadows are transformed into a blooming display of nature, this is an occasion to revel in the joys of life. It is also time to celebrate with loved ones, and to turn thoughts to festive decorations. MK Illumination wishes you a Happy Easter.

2015 – the most successful year

MK Illumination had anticipated a turnover of around 64 million euros in the current year. The final figure however was 70 million euros. With this, the company has registered its best operating result in its history.

“In recent years MK Illumination has evolved from being a product supplier into a company that offers comprehensive solutions for lighting installations. This is regardless of whether it involves public spaces, shopping centres or in the area of tourism and leisure. The results speak for themselves and that is demonstrated by our turnover figures,” said Klaus Mark, CEO MK Illumination, commenting on the company’s successful business year.

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MK Illumination already saw its turnover increase by 15 percent to 62 million euros in 2014. Projections for 2015 were for 64 million euros, which the 70 million euros figure far exceeds. The positive figures are the result of very strong growth in the United Kingdom, Germany, Belgium and Hungary. Business in both the US and Canada markets was also very positive, with Canada registering an increase of approximately 50 percent. MK Illumination has also profited from regions where the culture of Christmas is less prolific and where there is nevertheless still a demand for winter decoration, for example in Turkey or in the United Arab Emirates.

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New lighting highlights for European capitals

In recent years many festive lighting projects were successfully realised in European capitals – for example in the inner cities of Stockholm and Copenhagen, and in parts of the centre of Zurich. Other projects have been added in the current year and for the first time novel and attractive lighting concepts have been installed along the renowned shopping mile of Budapest’s “Vàci Street” in the inner city, and in the city centers of Brussels, Oslo and Helsinki.

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MK Illumination lights up the world

MK Illumination’s lighting installations have also been very successful outside of Europe. The “Floating Tree” has proved to be a big hit with pedestrians in the trendy urban quarter of Xintiandi in Shanghai. Johannesburg once again boasts a spectacular lighting installation in the famous Nelson Mandela Square and Sydney’s renowned “Martin Place” is adorned for the first time with a 20-metre high interactive Christmas tree. Also included in the list of new projects is the creative lighting for Montreal Canada’s “Chateau Ramezay”.

Strong growth in the Shopping Centre segment

In the era of online retail, shopping centre operators are increasingly aiming to put the spotlight on their premises through the creation of leisure experiences. Festive lighting is able to make a significant contribution to these goals because it has the power to touch people’s emotions and draw them into the ambience. The best example of this is the Frankfurt Shopping Centre “MyZeil”, owned by the ECE Group. As well as many other installations in German shopping centres in locations like Kaiserslautern, Ludwigsburg or Braunschweig, MK Illumination has also been able to deliver outstanding displays in some of the word’s most prestigious retail temples – in the famed Mall of the Emirates in Dubai or the “Crystal” in Las Vegas, to name just two of these establishments.