Tag Archives: MK Design

Interactive Christmas Amusement in Copenhagen’s Fisketorvet Shopping Centre

For years, MK Illumination has drenched Copenhagen’s Fisketorvet Shopping Centre in festive light. For the past holiday season, the light installations were not only redesigned, but also enhanced with a sympathetic interactive element. A photo point for visitors’ selfies was installed in front of a handcrafted gold-starred Christmas tree. Using the special hashtag, these images were projected automatically on a corresponding screen, thereby becoming part of a competition awarding the most beautiful and most amusing photo creations of the week with cinema tickets.

The photos could also be printed out directly on site using an Instagram printer and taken home as a souvenir. Running parallel to this, the Fisketorvet shopping paradise offered an interactive charity initiative for “Save the Child”. Each customer donation caused a flash of blue lights on the tree and the gift was topped up by the shopping centre with €5 – turning charitable giving into an interactive party game!

Christmas in Pioneer Style – the Hotel Bell Rock in Europa-Park

Whoever was able to find their way from the 35 m high lighthouse in Rust, Baden Württemberg’s Europa-Park to the Hotel Bell Rock landed straight into a charming Christmas setting in New England Style, and was able to savour the real flavour of the pioneers.

The collection of colonial-style buildings was decked out in real American glitter – with red-and-white candy canes, opulent wreathes, and “Merry Christmas” lettering above the string lights on the pillars.

Over recent years MK Illumination has been responsible for creating Christmas spirit in various areas of Europa-Park, and this new pioneering decoration scheme continues our relationship with the popular attraction.

2015 – the most successful year

MK Illumination had anticipated a turnover of around 64 million euros in the current year. The final figure however was 70 million euros. With this, the company has registered its best operating result in its history.

“In recent years MK Illumination has evolved from being a product supplier into a company that offers comprehensive solutions for lighting installations. This is regardless of whether it involves public spaces, shopping centres or in the area of tourism and leisure. The results speak for themselves and that is demonstrated by our turnover figures,” said Klaus Mark, CEO MK Illumination, commenting on the company’s successful business year.

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MK Illumination already saw its turnover increase by 15 percent to 62 million euros in 2014. Projections for 2015 were for 64 million euros, which the 70 million euros figure far exceeds. The positive figures are the result of very strong growth in the United Kingdom, Germany, Belgium and Hungary. Business in both the US and Canada markets was also very positive, with Canada registering an increase of approximately 50 percent. MK Illumination has also profited from regions where the culture of Christmas is less prolific and where there is nevertheless still a demand for winter decoration, for example in Turkey or in the United Arab Emirates.

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New lighting highlights for European capitals

In recent years many festive lighting projects were successfully realised in European capitals – for example in the inner cities of Stockholm and Copenhagen, and in parts of the centre of Zurich. Other projects have been added in the current year and for the first time novel and attractive lighting concepts have been installed along the renowned shopping mile of Budapest’s “Vàci Street” in the inner city, and in the city centers of Brussels, Oslo and Helsinki.

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MK Illumination lights up the world

MK Illumination’s lighting installations have also been very successful outside of Europe. The “Floating Tree” has proved to be a big hit with pedestrians in the trendy urban quarter of Xintiandi in Shanghai. Johannesburg once again boasts a spectacular lighting installation in the famous Nelson Mandela Square and Sydney’s renowned “Martin Place” is adorned for the first time with a 20-metre high interactive Christmas tree. Also included in the list of new projects is the creative lighting for Montreal Canada’s “Chateau Ramezay”.

Strong growth in the Shopping Centre segment

In the era of online retail, shopping centre operators are increasingly aiming to put the spotlight on their premises through the creation of leisure experiences. Festive lighting is able to make a significant contribution to these goals because it has the power to touch people’s emotions and draw them into the ambience. The best example of this is the Frankfurt Shopping Centre “MyZeil”, owned by the ECE Group. As well as many other installations in German shopping centres in locations like Kaiserslautern, Ludwigsburg or Braunschweig, MK Illumination has also been able to deliver outstanding displays in some of the word’s most prestigious retail temples – in the famed Mall of the Emirates in Dubai or the “Crystal” in Las Vegas, to name just two of these establishments.

MK Illuminations Presents Christmas in Antwerp: Simply ‘A-Typical’

As advent continues and Christmas Eve approaches, the city of Antwerp is putting on a glittering show spreading the joy of the holiday season. Major landmarks have been given a spectacular makeover worthy of this city well known for its international diamond trade – everything from the story, audio composition and first voiceover, to the final concepts of the complex lighting scenarios, has been fashioned exclusively by MK Illumination.

This year the city hall, located on the western side of Antwerp’s Grote Markt (Great Market), is 450 years old.  To celebrate this anniversary, a new marketing campaign, A-Typisch (A-Typical), has been organized, and the city, under the guidance of MK Illumination, is putting its best, and unique, foot forward. The city hall is decorated with huge diamonds, and the tower of the Onze Lieve Vrouwekathedraal  (Cathedral of Our Lady) is aglow with a myriad of lights.  Standing 123m high, with 620 steps to the summit, this is the highest building in the whole of Belgium, that has ever been decorated like this.

Ice Skating, often depicted in paintings of the region, has been a beloved feature of winter festivities for centuries.  This season, Antwerp’s citizens and visitors are invited to skate under a sky of lights covering Groenplaats, and around the statue of the illustrious painter Peter Paul Rubens, Antwerp’s favorite son.  For Steenplein, MK Illumination magically transformed one of Antwerp’s oldest buildings, Het Steen (The Castle), into a seemingly frozen block of ice surrounded by trees with branches lovingly highlighted by tiny lights.

With such unique storytelling from MK Illumination, every night is a sparkling opportunity for Antwerp to show just how different and simply ‘A-Typisch’ it is.

Post Christmas is ‘Pre-Christmas’!

No matter what the time of year, at MK Illumination it is always time for a very ‘Merry Christmas’! We have already begun planning our new lighting installations for next Christmas with renewed energy.  Our creativity has sprung back in full force, and we’re full of fresh ideas and artistic visions that we are happily striving to bring to reality.

This is our ongoing mission: to bring smiles and amazement to people around the world. It is our eternal commitment and our joy.  We would like to wish each and every one of you a very Happy New Year, full of merriment and gladness!