The impressive “Hometown Project Museumstraße” in Innsbruck’s city center demonstrates how Experience Marketing can also function in ‘analog’ mode. The heart shape of the display was transformed into the central motif of the fantastic lighting installation in the shopping street, thus conveying the sincere, and ‘heartfelt’ warmth of all the employees in the retail shops. And it is all about these warm-hearted people who affix hearts to the shop windows along the whole street, and who inside as well as outside share their hearts with the customers.
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The historical roots of ‘Leinenweberei’, the textile art from Ried im Innkreis, date back to the 18th century, and are the reason behind the Weberzeile shopping mall name. For the 2015 Christmas decorations, MK Illumination adopted this beautiful reference as the jewelry motif for illuminated design objects and created impressive handmade knitted covers for the glittering lights. The organic forms of our Arundo reeds from the original knitted fabrics of the region were adapted to the architecture of Weberzeile, and provided a completely harmonious atmosphere with its warm white light. The suitably festive decoration on the facade and over the entrance was part of MK Illumination’s totally integrated concept and transformed Weberzeile into an attractive destination point.
Boeuf Rouge calls itself a pretty unique steakhouse. Just a few kilometres outside of Montreal, it practices the principle of bring-your-own-wine while offering a very cosy atmosphere. To visually support the unique branding of Rouge Boeuf, we staged a Christmas dream in red with our LED string lites within the restaurant windows – budgeted accordingly, this simple and effective lighting concept not only supported the cosy atmosphere inside the restaurant, but also communicated a welcome invitation to the outside from afar. Bon appetit!
For years, MK Illumination has drenched Copenhagen’s Fisketorvet Shopping Centre in festive light. For the past holiday season, the light installations were not only redesigned, but also enhanced with a sympathetic interactive element. A photo point for visitors’ selfies was installed in front of a handcrafted gold-starred Christmas tree. Using the special hashtag, these images were projected automatically on a corresponding screen, thereby becoming part of a competition awarding the most beautiful and most amusing photo creations of the week with cinema tickets.
The photos could also be printed out directly on site using an Instagram printer and taken home as a souvenir. Running parallel to this, the Fisketorvet shopping paradise offered an interactive charity initiative for “Save the Child”. Each customer donation caused a flash of blue lights on the tree and the gift was topped up by the shopping centre with €5 – turning charitable giving into an interactive party game!